Painted Circle relaunches in late November 2026. Join for free
Painted Circle®
A smiling shop owner holding a “Welcome, we’re open” sign in her doorway

Be found by travelers who care.

Painted Circle is an independent travel guide to tours, stays and experiences that do right by their places and their people. Travelers book directly with you. We never take a commission.

Apply to be listed

An ethical travel guide.

Booking platforms often take 15–30% of every sale. We take nothing. Travelers find you here and book with you directly, so what they spend stays with you and the place you’re in.

A website that respects privacy.

No tracking, no ads and no selling anyone’s information. We don’t follow travelers around the internet or build profiles of them. They tell us what they’re interested in, and we show them businesses that fit. Your guests, and you, can trust that.

What you get.

Your listing, written with you.

Answer a few questions in your own words, and we turn them into a polished listing you can change at any time. You can even fill it out in your own language too.

Reviews from real guests.

Guests rate their stay or experience with stars, plus how welcome they felt, how memorable it was and their sense of local impact. You can reply to every review.

A QR code that never changes.

Ready-made cards and signs to print, and a link to send to past guests, so asking for reviews is easy.

Your offer, sent to the right travelers.

Every week, we share offers with members whose interests match what you do. Supporters can see every offer, any time.

Signs of trust.

Travelers see your impact scores from reviews, and a Traveler Verified mark once you have five or more reviews averaging 4 stars or higher.

All your locations, one brand.

If you have several locations, each gets its own listing, gathered on one brand page.

What we ask of you.

The Welcoming Places Pledge.

Every business here agrees to welcome all travelers with respect and civility, because travel is for everyone.

Read the pledge →

A special offer for Supporters.

You design it, so it works for you: a discount, a free extra or something else. We never push you to offer anything that doesn’t fit your business.

Honest values.

You tell travelers what you stand for in your own words, and stand behind it.

How it works.

1. Apply, or accept your invitation.

Start with your website.

2. Set up your listing.

Sign the pledge, answer a few questions, add a photo and your offer. It takes about 15–20 minutes.

3. We check it and you launch.

Every listing is checked before it goes live.

4. Share your QR code or page link.

Share where guests will see it, and start collecting reviews.

Free. Really.

Listing your business on Painted Circle is free, and you can stay free for as long as you like. No commission, no fees and no card needed. Premium plans will launch in the future, but our free plan will always be free.

Charles Odom on his bike by a fountain in a Berlin park

Built with purpose, by someone who loves travel.

Painted Circle is the vision of Charles Odom, who has worked in travel since 2008: as a tour guide and tour designer, a trainer, a business director, and with the booking technology behind it all. It’s built from a love of travel, and a mission to support the people who run great travel experiences around the world.

We aren’t big like the booking giants, and we don’t want to be. We’re built lean and built with purpose, to be the kind of travel website we think should exist.

Questions.

Do travelers book through Painted Circle?
No. They book directly with you, on your own website or however you normally take bookings. You will not owe us any commission.
Why is it free?
First, we always offer a free way for travelers and travel businesses to connect: everyone should travel, and we don’t believe everything has to be pay-to-play. However, some travelers want to back Painted Circle. For them, we offer our Supporter plans: a small annual or one-time fee that supports our work. Travelers who become Supporters get access to your special offer in return. That keeps the guide independent, without charging you. Premium plans for businesses will add extras when they come, but you’ll never need one to be listed.
Who can be listed?
Tours, stays, experiences and other travel businesses that do right by their places and their people, and that sign the Welcoming Places Pledge. We review every application.
How long does setup take?
About 15–20 minutes to set up your listing, and you can stop and come back any time.
What do you do with my information?
Only what’s needed to run your listing. We never sell it. See our Privacy Policy.

Ready to join the circle?

Apply to be listed

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